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If you’ve ever managed membership data between ABC Ignite and HubSpot, you’ve probably run into this problem:
Your membership types change in ABC Ignite, but your HubSpot dropdown property doesn’t.
That creates issues almost immediately:
- workflows break
- segmentation becomes inconsistent
- forms capture outdated values
- reporting gets messy
- new membership types never make it into HubSpot
To solve this, we built a reusable Middle module feature called:
Membership Type Select Property Update
This feature automatically syncs ABC Ignite membership types into a HubSpot contact select property — while preserving any existing HubSpot options already configured.
The Problem with Manual Membership Type Management
Most teams start by manually creating HubSpot dropdown values like:
- Basic
- Premium
- Family
- Student
But over time:
- new membership types get added in ABC Ignite
- naming changes happen
- old values stay behind
- HubSpot properties drift away from the source system
Eventually your CRM no longer reflects the actual membership structure in ABC Ignite.
That causes operational headaches for:
- marketing automation
- reporting
- lifecycle workflows
- customer segmentation
- sales visibility
The Goal
We wanted a solution that would:
✅ Automatically pull membership types from ABC Ignite
✅ Update a HubSpot contact select property
✅ Preserve existing HubSpot options
✅ Prevent duplicates
✅ Be reusable across different portals and implementations
✅ Require minimal ongoing maintenance
The Solution: A Reusable Middle Module Feature
Using Middle modules and feature variables, we created a configurable workflow that keeps HubSpot properties aligned with ABC Ignite membership types.
At a high level, the workflow:
- Retrieves membership types from ABC Ignite
- Retrieves the existing HubSpot property options
- Merges both lists together
- Removes duplicates
- Updates the HubSpot property automatically
The result is a self-maintaining property option sync.
Why We Built This as a Module Feature
Instead of hardcoding the HubSpot property name into the workflow, we used a Middle feature variable.
That means the same feature can be reused for:
- different HubSpot portals
- different contact properties
- different implementations
- multiple clients
The feature simply asks the user to select which HubSpot property should be managed.
Example:
- Property: abc_membershiptype
- Label: Membership Type ABC
This makes the workflow significantly more scalable and easier to maintain.
Final thoughts
Workflows like this are valuable because they solve a much bigger CRM problem: keeping HubSpot properties automatically aligned with operational systems like ABC Ignite.
The same pattern can be used to sync gym locations, membership statuses, subscription plans, franchise locations, appointment types, and other dynamic values into HubSpot properties without manual updates.
As businesses rely more heavily on HubSpot for automation, segmentation, reporting, and AI-driven personalization, accurate property values become critical. Stale dropdown options and inconsistent CRM data can quickly break workflows and reduce reporting reliability.
This is also the kind of operational automation businesses actively search for, including:
- how to sync HubSpot properties automatically
- how to update HubSpot dropdown values dynamically
- how to sync external systems with HubSpot
- how to automate CRM property management
That’s where Middle workflows and reusable module features become especially powerful: they keep operational systems and HubSpot continuously synchronized with minimal maintenance.
A better way to manage repeatable integrations
Middle is built as an integration platform as a service (iPaas) for teams that need flexible workflows, custom app connections, and multi-tenant account management. Modules make that foundation even stronger by giving teams a reusable way to package and manage common integration patterns.
To learn more about how Modules work, visit the Middle Modules documentation.
You can also explore more Middle documentation here:
Middle Enterprise installations and multi tenancy
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