Integrate to Emma with Middle

June 20, 2022

Middle has added Emma, a provider of best-in-class email marketing software and services, to its catalog of apps. You can now use Middle to connect your apps to Emma.

Integration details

The Emma and Middle integration allows brands to add and update profiles in Emma, along with sending track events to automate marketing in Emma. 

You will need your own Emma API key to use Middle with Emma. You can contact their sales team here

Use Cases

Here are a few use cases for using Middle with Emma:

  • Add or update a profile in Emma depending on any segmentation criteria provided by your point of sale (POS) system or business CRM.
  • Trigger a transactional email out of Emma when a customer makes a purchase, upgrades their membership, or on their birthday or anniversary date.

Let's Talk

Feel free to schedule a demo to learn more - we’d love to chat.

About Middle

Middle is a flexible integration platform as a service (iPaaS) for marketing agencies, enterprises and SaaS companies. Use out-of-the-box integrations in our catalog or customize them to your exact requirements or add your own private apps. Predictable pricing and no limits, other than what your provisioned hardware can handle.

About Emma

Emma, a CM Group company, is an email marketing platform that makes it easy for teams of all sizes to send the right email at every step of the customer journey, as well as create and collaborate on beautiful campaigns. With a focus on delivering powerful personalization, segmentation and automation in an accessible way, Emma helps marketers drive more conversions and sales. Emma also allows distributed business or franchised organizations to manage professional email marketing at scale.

We’ll help you get started

Schedule a demo with our team so we can demonstrate how Middle can help your business grow.