Middle Announces Integration with Arketa

Middle is thrilled to announce our newest integration with Arketa, the all-in-one platform for fitness and wellness businesses. This partnership further advances our mission to make it easy for operators to connect the tools they use every day and unlock new opportunities for engagement, retention, and revenue.

About Arketa

Arketa is a leading business platform designed specifically for wellness entrepreneurs and fitness studios. It enables operators to manage memberships, class scheduling, on-demand content, and ecommerce, all in one place. Their easy-to-use system empowers fitness professionals to grow their communities and businesses online and offline.

What This Integration Means

With Middle's new Arketa integration, you can now seamlessly sync membership and engagement data between Arketa and your CRM, marketing platforms, and other business tools. This opens up powerful automation and personalization opportunities to:

• Trigger targeted marketing campaigns based on member activity.
• Keep your CRM automatically updated with Arketa membership changes.
• Create personalized loyalty and rewards programs tied to Arketa behaviors.
• Consolidate Arketa data with other platforms to gain a complete 360-degree view of your members.

How It Works

Setting up the integration is simple through the Middle App. Once connected, Middle will pull key data from Arketa, including:

• Customer information
• Class and session attendance
• Purchases and ecommerce activity

You can then use this data in your automations, dashboards, and workflows across all your connected systems.

Stay tuned for even more integrations coming soon!