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Middle is excited to sponsor the upcoming Fitness Technology Summit in Washington, D.C.
The Fitness Technology Summit brings together senior executives, decision makers, partners, and innovators across the fitness industry to discuss how technology can improve member experience, retention, operations, and growth. The United States Summit takes place October 12 to 14, 2026 at the Gaylord National in National Harbor, near Washington, D.C. Attendance is limited and by invitation only.
Every new software purchase promises to solve a problem, but it often creates another: disconnected data. As fitness businesses adopt more specialized platforms, the ability to connect those systems and automate work between them has become a competitive advantage.
That is where Middle fits in.
Middle helps gyms, fitness studios, wellness businesses, consultants, and software companies automate data movement between the platforms they use every day. Built specifically for the fitness industry, Middle makes it easy to integrate club management software, CRMs, marketing platforms, loyalty programs, and other business systems without custom code.
We are looking forward to meeting operators, partners, and technology leaders at the Summit and talking about what is next for fitness technology.
Request an invitation to the Fitness Technology Summit.
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