In today’s competitive fitness landscape, health clubs need to find every possible edge to attract and retain members. This is where marketing automation that uses artificial intelligence (AI) can help.
How marketing automation works
By using data and customer profiles, marketing automation and AI tools can learn how to best communicate with customers, then serve them tailored messages. This kind of personalized communication is essential in the fitness industry where members have many options.
With marketing automation, clubs can free up staff time for other tasks. They can also assure that customers are receiving the right marketing message at the right time.
Learn More
To learn more about marketing automation using AI read the full article at Club Solutions Magazine.
Let’s talk
Feel free to schedule a demo to learn how Middle can help connect the data to empower your marketing and AI initiatives - we’d love to chat.
About Club Solutions Magazine
Club Solutions Magazine is published monthly by Peake Media. Since 2003, Peake Media has been educating and empowering health and fitness professionals by providing best practice business resources.
About Middle
Middle is a flexible integration platform as a service (iPaaS) for marketing agencies, enterprises and SaaS companies. Use out-of-the-box integrations in our catalog or customize them to your exact requirements or add your own private apps. Predictable pricing and no limits, other than what your provisioned hardware can handle.
