In today’s competitive fitness landscape, health clubs need to find every possible edge to attract and retain members. This is where marketing automation that uses artificial intelligence (AI) can help.
How marketing automation works
By using data and customer profiles, marketing automation and AI tools can learn how to best communicate with customers, then serve them tailored messages. This kind of personalized communication is essential in the fitness industry where members have many options.
With marketing automation, clubs can free up staff time for other tasks. They can also assure that customers are receiving the right marketing message at the right time.
To learn more about marketing automation using AI read the full article at Club Solutions Magazine.
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About Club Solutions Magazine
Club Solutions Magazine is published monthly by Peake Media. Since 2003, Peake Media has been educating and empowering health and fitness professionals by providing best practice business resources.
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